Do you agree with Marshall McLuhan that the medium is the message, i.e. that the format or logic of a medium is as important as its content and, in fact, determines what content will be broadcast through that channel? Evaluate his idea that television is a cool medium.
In my major (PR) we definitely study how important the medium is. You may have a fantastic and interesting message, but if it doesn’t hit the audience in a way they can compute (or hit them at all), then the message is completely lost. As society and technology changes and advances we always have to stay mindful of the medium. The content of the medium is the juicy piece of meat a burglar uses to distract the watchdog.
Initially I completely disagreed witht eh idea as TV being a “cool” medium. I always felt it was equivalent to the movies. But when I thought about it, TV as a cool medium actually makes sense. I have a habbit of doing HW infornt of the TV. I could watch a movie and do HW and would be okay, but the movie would probably be more stimulating and keep me from doing HW. But when I try to watch TV and do hw it never works out well. Its like to watch tv it takes a lot more effort and paying attention. And thank god for having DVR because I must hit rewind 20 times during a 30 minute show, it takes a lot of effort and concentration.
