Pick one other concept in the book that you feel needs further discussion?
One concept that i would have like to have discussed more was the theory of the medium being the message by Marshall McLuhan's. I understood what he meant that different mediums can deliver different messages, and can in fact help shape the message. But the idea or Hot and Cold mediums got me sort of confused. I guess I would have liked to of discussed it a bit better so I could have got a complete understanding of what the book was trying to convey.
They reason I would have liked this one to of been discussed more was because I feel it is a very important theory and I think that its very important for me, because I work in outreach. I have different messages for different audiences and it would be good to have a better understanding of which mediums would reach my different audiences with different messages most successfully.
Enjoy your summer!!!!!
I too with the book went into more detail about the medium over the message in the media. I think the book could have given more examples of what are hot and cool mediums. TV was an excellent example but, hot and cool mediums are such a hard concept to wrap our heads around it would have been nice for a more detailed explanation. Mediums are interesting in how the production can have such a major influence on the message that is produced to the audience. I think the book could have done a more thorugh explanation of providing examples.
ReplyDeleteI agree that the medium is important in delivering messages across to people. I would like Trenholm to have talked more about this topic and go into what cultures use the medium more than other cultures. I would also like to see how technology now and in the future will play a roll in sending the medium across in messages.
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